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Proposal for Changes of Organizational Structure in a Small Company
Koukalová, Veronika ; Gábriš, Michal (referee) ; Konečná, Zdeňka (advisor)
The work deals with the organizational structure of the selected company. Organizational structure is designed to effectively reflect current needs. The proposed changes are implemented based on an analysis of the current state of the researched business area. The key sources of analysis were secondary sources in the form of internal materials and data obtained by observations and interviews with management. The main output of this work is the design of a new organizational structure, which is necessary to ensure the smooth running of the company, especially more effective cooperation between members of management consisting mainly of defining competencies and mutual communication.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Risk Evaluation of International Trading for Company Hortim Ltd.
Farkaš, Timotej ; Martáková, Viktória (referee) ; Šimberová, Iveta (advisor)
The Diploma thesis is concerned with analyse of risks for company that may happen during international trading. The aim of this thesis is suggestion appropriate measures to eliminate the risks. The first part contains teoretical knowledge about international trading and risk management. Next part is about exaluation the actual situation of company, internal and external environment analysis included. Based on these results, there is risk analysis of import and export of goods by RIPRAN TM method. The last part of diploma thesis is suggestion measures to eliminate the risks.
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Proposals for Improvement of the Communication Mix of the Selected Company
Vašíčková, Tereza ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis deals with the proposal for communication mix improvement in chosen company. The thesis consists three parts. The theoretical part describes the important terms of marketing, which serve as the basis for the development of analytical and propositional part. The analytical part is focuses on the analysis of selected company and its current situation and current communication mix. The propositional part is based on the results of the analytical part and there are described proposals for improvement of the current communication mix.
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Proposal of change company organization structure
Svobodová, Elena ; Heinl, Zdeněk (referee) ; Heralecký, Tomáš (advisor)
The aim of this diploma thesis is to suggest new organization structure in the industry company, the main is to focus on individual organization components and to specify goals, which would be achieved by this restructure. The proposal of new enterprise organization structure is made on basics of analysis of present situation in company, provided information and internal sources from employees and Management Company. In scope of this diploma thesis I suggested new organization structure, which faces to improve of its efficiency – decreasing of costs and increasing of productivity.
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Proposal of the Bussiness Plan for the Music Club Establishment
Miloševski, Jakub ; Trčka, Radek (referee) ; Bayerová, Vladimíra (advisor)
This bachelor´s thesis contains necessarily prerequisites for producing a business plan of establishment of the music club, stabilisation on the market and overcoming of eventually crisis. It analyse problems which are related with this theme and it contains suggestions of single situations, which can come in crisis intervals. This thesis includes especially suggestions of marketing, oragnizational and financial plans. The aim of this thesis is to find the way how to lead firm like this on such unpredictible market with limited persistance of such firms.
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Analysis of the Selected Firm
Laczová, Veronika ; Druga, Ladislav (referee) ; Hanušová, Helena (advisor)
The main contribution of the bachelor's thesis is to analyse a chosen organization leveraging SWOT, SLEPTE and Porter analyse and subsequently apply them to real condition of the organization. It contains suggestions to streamline working and advert to presenting opportunity, which the organization should not overlook.
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Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
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